Your aspiration for the
Decision Quality Culture Transformation™
Starts & Ends Here.
$55B
Lost annually in stakeholder value, from failed & sub-standard delivery of Projects & Programs (* see source reference)
$4B +
* In disengagement losses (* see source reference)
$2T
Lost annually due to 'Poor Decision Quality' across industries (* see source reference)
Root Cause
1. Lack of Decision Quality Culture with no baseline for individuals
2. Few organizations have structured frameworks to proactively combat 'Poor Decisions' (* see source reference)
EVALUATE
With DQP dBrief ™
Deploy " DQP dBrief™ " - a structured self-discovery instrument or assessment tool across teams or the entire enterprise. It is not a test. It reveals propensity, not performance.
Generate Profile, identify the Propensity Spectrum and Systemic gaps, and establish a data-driven baseline with opportunities for your stakeholder spectrum ™.
(Sample Personal DQP Reports)
ELEVATE
With 'Unlock Decision DNA' - Professional & Interactive Training Suite
Access online learning modules + optional on-site workshops
designed to create and Certify Decision Quality Champions (DQCs) - internal leaders who embed decision quality across teams and strategic initiatives
under the portfolio, programs, projects, and operations.
(Sample Training Modules)
ENRICH
With the Dynamic Decision Quality Dashboard (DDQD™ )
The AI-enabled DQD monitors Decision Quality and decision fluidity in real time across the organization, covering all key proprietary dimensions for key Programs.
Projects and Initiatives. On-premises SaaS or cloud-based
Integration of your custom DQ Command Center ™
We have surpassed our Goal of 100 important
organizations' DQP Profiles in record time, just 30 days!
We are now set to
Evaluate
over 10000 + Personal
Decision Quality Propensity (DQP) signatures by 30th June 2026!
75 +
Years of Collective Founders Experience
19
Scientific DQP Constructs from 5 Pillars
450+
Unique DQP Signatures
160+
Insightful Cases
80+
Action items
At the heart of every transformative outcome lies a Quality Decision—yet most individuals and organizations still lack a systematic understanding of how they decide. This is the gap we are committed to closing.
Our purpose is to elevate Decision Quality from an assumed competency to a developed discipline. One that can be measured, understood, and continuously improved, objectively.
Through the dBRIEF™ framework and our Decision Quality Platform, we have designed tools and insights to help leaders decode their decision-making DNA. These tools cultivate the judgment required for an era defined by complexity and AI-augmented possibility.
When people make better decisions, they build better organizations & societies. They lead more meaningful lives. And, we are honored to partner with you on that journey to create a strong Decision Quality Culture.
dBRIEF™ applies a structured, three-stage methodology:
Evaluate, Elevate, Enrich.
It begins with a scientifically validated Decision Quality Assessment that maps an individual's "Decision DNA" across five pillars, establishing an objective, data-driven baseline.
It then delivers personalized, modular training that builds decision-quality capability and certifies internal Decision Quality Champions.
Finally, an AI-powered dashboard continuously monitors decision quality at both individual and organizational levels across initiatives, programs, projects, and operations — making the quality of human judgment measurable rather than assumed.
This produces sustained, measurable improvement in how people and institutions decide.
As decisions are increasingly augmented and automated by AI, a measurable human-oversight capacity becomes directly relevant to safe, accountable, and trustworthy AI governance.
Ajay R Gawali, Ph.D. Founder & CTO
Founding Board Member
Decision Quality Intelligence Consortium (DQIC) - Global
(AGI Governance, Framework, Standards, Information System Management & Decision Science)
Professional & Organization Member of
The Decision Science Institute (DSI),
Society for Judgment & Decision Making (SJDM)
The American National Standards Institute (ANSI),
ISC2 - CISSP
Project Management Institute (PMP)
Intel Alumni Network
